Consistently writing and publishing great content for your website – whether that’s onsite blogs, guest posts or improving landing page copy – is absolutely crucial to your success online.
But, why is that?
- 47% of buyers view at least 3-5 pieces of content before contacting a company
- 61% of consumers made a purchase after reading blog recommendations
- Content marketing generates three times as many prospects as outbound marketing
- 82% of customers have a more positive outlook on a company after reading custom content
- 74% of companies found lead quality and quantity increased after introducing new content
While these stats are all very well and good, it can get overwhelming if you have no idea where to start, which means that it tends to end up at the bottom of the to-do pile in favour of ‘more important’ things.
In this blog, we’ve put together nine reasons why your business needs a professional copywriter.
#1: You Just Don’t Have the Time
Sometimes, there just aren’t enough hours in the day to get through your exhaustive task list. By hiring a professional copywriter, it’s one less thing for you to worry about.
Creating engaging copy on a consistent basis is a time-consuming endeavour, and if you’re not good at it, then all you’re really doing is ticking a box. Expert copywriters can write appealing, high-quality content far more quickly than you’re likely to be able to do.
By entrusting your content needs to a company like ours, you can concentrate on managing and growing your business.
#2: Professionals Can Capture the Essence of Your Business
When you hire the right copywriter, not only are you trusting someone to create fantastic work, you’re hiring someone who can perfectly capture the essence of your business.
Part of any good copywriters process is to learn as much as possible about the industries their clients work in to ensure they produce content that can engage with the people who are looking for the products and services that companies in that sector are offering.
No matter the industry you operate in, a good copywriter can make your products or services appealing and exciting for your customers.
#3: You Need Someone to Persuade Your Audience
When it comes to making your website an effective hub for creating conversions, you’ll need content that encourages action and persuades audiences to buy a product or sign-up for your services.
Unfortunately, though, not everyone is blessed with the talent to create this kind of content, without coming across as pushy or cheesy.
Copywriters understand how crucial it is to create content that doesn’t focus heavily on sales spiel and pushy tactics. This can mean the difference between converting the customer, or waving them goodbye as they run into the waiting arms of your competitor.
As a business owner your number one goal is to make more sales, and getting your head around the fact that the content should not be focusing solely on your product or services can be a daunting prospect; by trusting a professional, you’ll receive content that turns heads and converts.
#4: Accurate, Precise Content
Not everyone is skilled in the art of the written word, and there’s absolutely nothing wrong with that. However, when you’re putting copy out to your customers in any form, you must make sure spelling, punctuation and grammar is absolutely spot on. This is especially the case with web content, as this content is also read by search engines, who will ultimately decide if your website is good enough to show to the people who are searching for companies in your industry.
You will already know by now if your written skills are up to the task, and if you’re not, there’s no shame in delegating this to someone with more ability in this area, since it gives you more time to focus on the things you are good at.
Copywriters must be proficient with spelling, grammar and punctuation, and in most cases these skills would have been refined with many years of practice. It’s this practice that gives the copywriter the ability to craft the material that you, your customers and Google will be reading.
Most professionals are also expert copyeditors, which means they have the ability to catch any mistakes they’ve made in their work before it reaches you.
#5: You’re Too Close to the Subject Matter
You might actually be a skilled writer, who intends to use all of the industry knowledge you have to create some awesome content. Little do you know that you could be scaring off potential customers.
Firstly, you can get ‘too close’ to the industry, and you might not realise just how confusing your jargon is to those who don’t have the inside track (this is especially the case with businesses operating in finance).
Secondly, it can be hard to write about your business, without spotting areas that can be improved. Without objectivity, the seeds of doubt can creep in, and in this can easily be imprinted on the content you’re creating – which you definitely don’t want.
When you hire a copywriter, you have someone at your side who can write objectively about your business, while toning down the jargon, which will help even a novice in the industry understand what your company is all about.
#6: Copywriters Know the Value of Variety
Writing content means that you must understand the importance of varying content strategies – it’s no use creating page after page of technical work. While this is important, content can actually come in many different formats, whether it’s infographic copy, video scripts, blogs, guest posts or social updates.
This is a great asset for your company, since different content types encourage different kinds of engagement, and by having various kinds of content to consume your customers can decide how to process the information you’re putting in front of them.
#7: Staying Up-to-Date with Google Algorithms
Google is the go-to when it comes to people finding your business online. However, it can take a long time to get decent traffic in organic results, and Google is always tinkering with the way it ranks websites – more on this here.
Whether it’s a few minor tweaks, or large scale changes that have the ability to impact every websites organic presence, it’s a copywriters job to stay abreast of these changes. This is because it’s important for yourself and the copywriter to be producing content that complies with the latest standards that Google are putting out there.
#8: Generating More Web Traffic & Conversions
Ask any business owner what they’d prefer: pay through the nose for paid advertising or generate more organic traffic – the answer will be organic traffic every time. While advertising is a great way to compliment your online presence, more organic traffic means more people with a genuine interest in what you have to offer will be visiting your website. Which of course, means you have a much better chance of converting them.
The modern copywriter must be well-versed in creating content that drives organic traffic online, whilst also helping convert that traffic into paying customers that return to your brand over-and-over again.
#9: Consistent Content
New and original content is major part of how the internet functions these days, and in order to increase your chances of appearing in organic search, it’s important that you’re uploading fresh content consistently.
It’d be easy to rehash the same tired content time and again, since admittedly it would save a great deal of time. This, however, will be spotted immediately, and neither Google nor your visitors will thank you for it.
By relying on a copywriter, your website can benefit from fresh, exciting content from numerous perspectives, which will delight your audience and the ever-watchful: Google.
Leave it to Rescribe
In this blog, we’ve covered nine different reasons that a copywriter can bring huge value to your business, but this is not an exhaustive list and there any hundreds of reasons that your business may need the help of professionals like us.
Leaving your content needs in the hands of the talented wordsmiths means that you can rely on us to help you find the right words.